Does Brilliance matter in a diamond ?

Do you notice the cut of the diamond or it’s brilliance?  You may not know what we are talking about.  We know our client’s do not come in and ask to compare brilliance, but brilliance is something we do not compromise on at The Diamond Club, it is something we have been hanging our hat on for years.  We know the shape of the diamond is most important then possibly the size and colour, there is no point in having a diamond that  is hazy, dull, with no brilliance because brilliance is beauty and it attracts, because it is pleasing visually.

The Diamond Club can educate you to make the right decision when purchasing such a unique luxury product as a diamond.  We welcome you into our store to talk to Pierre regarding what to look for in a diamond and what your money can buy.