There is four key elements also known as the 4C’S of a diamond which influence the prices of  diamonds. First there is the cut of the diamond. The majority of people only look at at colour and clarity as being important but the cut of a diamond can be the difference between a dull lifeless diamond and a diamond that has fire and brilliance. Second we have the colour. The colour scale starts at a colour D which is colourless and going right down to a Z which appears brown/yellow. The closer you get to the colour D the more expensive and sought after the diamond becomes. Thirdly there is the clarity which refers to a diamonds natural imperfections or inclusions, you can say a diamonds birthmarks. The fewer inclusions in a a diamond the more valuable the stone becomes. Last but least there is the carat which is the weight of your diamond. At the Diamond Club all our diamonds are hand selected for you to make sure you get what will fit your taste and pocket.